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![]() The Ideas Of Marketing - Not Necessarily The Exact Same As The Ideals Of PromotionI felt that I knew the ideals of publicity pretty well, but I knew that my lack of degrees in the field was holding me back. Fundamentally, even though I was highly educated, I did not have any background in the ideas of merchandising. I had received a traditional liberal arts education, one which gave me the language power and decisive thinking to be a great merchandising and advertising pro. Nevertheless, I was just a bit hazy on some of the finer details. I had not ever had any merchandising classes, and was ignorant of some of the most imperative terms and ideas in the field of advertising and marketing. After a quick bit of soul-searching, I decided to go back to school. Knowing that I now wanted to make a career of it, I decided to learn the ideas of niche marketing as well as I could. 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